Whether you’re a small business owner looking to grow your company, a blogger who wants to make more money from their blog, or just someone who is sick of being spammed by companies that they don’t want to buy from.
One thing we all have in common is that we hate getting emails from websites and people we’ve never heard of before.
And if you’re like me, then the only emails I ever open are ones with recognizable brands in my inbox.
It’s so irritating when I get an email with no brand recognition and it has a bunch of ads for products I have zero interest in buying on them!
Amidst the competitive world of business, email marketing is still one of the most effective tools for small businesses to grow.
With that in mind, we’ve compiled this list of the 7 best email marketing services for small businesses.
These companies offer everything from customer segmentation and tracking all the way to landing pages and lead management.
Whether you’re just starting out or are looking to take your company’s digital presence to new heights, these email solutions will help you get there!
Things to consider in an email marketing service.
For instance, what kind of products or services does your company offer? Does the email marketing service have integrations with the payment gateway you use? How about customer segmentation?
These are all important questions to ask yourself because each has its own pros and cons.
When it comes to choosing the right provider, there are a number of factors that you need to take into consideration:
- Ease of use
- Quality of deliverability
- Features including behaviour-based email targeting, lead scoring, and more
- Integration with other marketing software—i.e social media integration, CRM integration, shopping cart plugins, etc.
- Ability to import existing lists into the service or use an existing customer list in conjunction with the service for a better ROI on your email campaigns
- Ongoing product innovation—features are always being added so you need to know what is coming down the pipeline!
So now that you have an idea of what to look for in an email marketing service.
Some interesting facts and figures about email marketing in 2021
According to a survey by the Direct Marketing Association, email marketing has seen 9 out of 10 people open emails this year.
Revenue from digitally-delivered email content is projected to grow more than 3 percent over last year’s total to reach $83 billion by 2020.
There are about 269 million active users on LinkedIn alone.
Among them, almost 90% of the users have company pages where they regularly update their profiles and follow companies they’re interested in.
A report published by ExactTarget says that only 1/3rd of marketers use customer data for targeting purposes across their marketing channels.
Email marketing is the king of digital communication—you just can’t beat it! Here are some interesting facts you should know about:
The extensive Usage of Email
An email has taken over the world. It’s so popular that one in every two people on Earth is an email addict and there are more than 2 billion active accounts! According to a survey, there were 3.9 billion users.
People who send tons of emails every day may not even need to use their phone for communication anymore because an email is always available 24/7 through the inboxes.
Sent Billions email every day
Did you know that there are over two emails sent every second? The global email population has increased by more than 25% in just one year.
It really is remarkable how much information we share with each other nowadays! By a survey In 2019 alone, every day 293.6 billion emails were sent and received.
Email Marketing will help to Grow Your Business
Your email list is where you can find out everything about your customers. This includes what they buy, when their order was placed and how often it’s shipped to them!
Email Marketing helps grow businesses by giving marketers insight into customer behavior through analyzing emails.
Interactive Emails Are the Way Forward
When it comes to marketing, interactive emails are the way forward. Customers want content that is tailored for them and their needs.
With interactive emails coming out on top as one way your company can grab attention from potential buyers or customers these days.
Personalization Works Wonders For Email
Email personalization is a powerful tool that has been used to maximize email open rates and click-throughs by tailoring messages according to the recipient’s interests.
It can be difficult for marketers, however, because they need specific data about each individual in order for this strategy to work best.
But if done correctly it seems like there would be potential benefits such as increasing sales conversions too.
Here are our top email marketing services picks to help create another revenue stream for your business:
1. Constant Contact
Constant Contact is one of the top email marketing services for small business owners.
It’s easy to use and offers a variety of newsletters you can promote on your website, social media profiles, etc.
Constant Contact has everything you need to track the results of your campaigns in real-time.
You’ll see everything from open rates and click-through rates down to data for each individual subscriber, all without ever having to lift a finger!
People often think that email marketing is a one-time thing, but the truth of the matter is once you start automating it with automation software like Constant Contact then your subscriber list will be able to grow on autopilot.
You can maximize engagement by using geolocation tools so when someone opens one of these emails they are immediately matched up based on their location and given offers tailored specifically for them!
This means less time spent writing content from scratch which saves money too since those expensive ads don’t need as many clicks before converting customers – plus people love getting personal messages instead of sales pitches all day long.
Sendinblue has an extremely user-friendly interface that makes it ideal for beginners who are just getting started with email marketing.
So while Sendinblue does offer more than most other services out there, be aware that their rates may not fit into all budgets (but they do have plenty of payment plans available too).
The Sendinblue service is designed to help you grow your business. They offer a host of lead nurturing tools, including:
Landing pages that create actionable and engaging web pages for visitors;
Sign-up forms are placed anywhere on the website so users can provide information about themselves or their products in exchange for something valuable (like an email address).
This provides value upfront which helps them feel more obligated towards completing it than if I was just handed some form);
And lastly, Facebook ads targeted specific audiences based on what they’ve done before when browsing websites similar-looking yours – this has been known as retargeted marketing!
Also, there are some important features you should know before buying, like:
- With its Open & Click-through Reports, you can follow your email performance and learn what works with detailed statistics for each campaign.
- With its Email Heat Map, you can visualize how contacts read and engage with your emails to improve future campaign designs.
- With its A/B Testing, you can boost performance by testing two ideas in your email and letting data choose the best one.
- With its Real-time Statistics, you can Stay on top of performance as it happens and know about any issues as they happen.
MailerLite is a great option for small businesses because it provides an easy way to create and send emails.
It also is the only platform that offers free email templates, which can make starting out with email marketing easier than ever before.
It has never been simpler to start sending emails thanks to MailerLite’s simple service.
You can manage everything from your inbox in order to save time when compared with other platforms where you have multiple portals or pages instead of one central location like Google Gmail.
The team at MailerLite understands how important customer relationship management (CRM) is for small business owners who need more data about their customers in order to improve their services and products based on what previous customers want and respond better to their customers’ needs.
Here’s a closer look at MailerLite pricing:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
HubSpot is an all-in-one platform that provides email marketing services, lead generation capabilities, and website analytics.
Since HubSpot integrates with over 500 apps you can use it to track your social media campaigns as well as monitor the performance of different platforms like Facebook or Twitter.
You also have access to amazing resources including eBooks, webinars, videos, and helpful blog posts at no additional cost on top of their free plan which includes up to 300 contacts!
Don’t just send your emails out to the masses – personalize them for every recipient!
With Smart Send, you can adjust when they’re delivered so that it’s most appealing.
For example, if someone doesn’t check their inbox often enough or is on vacation then there will be no distractions during these times; whereas others might want constant updates about what’s new in real life (which could include discounts!).
And with A/B testing options available within HubSpot itself (you don’t need any third-party tools), try running tests between two different versions of one particular email template until find which resonates best among audiences. Hubspot also maintains a 99% deliverability rate across their network which will ensure that your messages always reach their intended audience!
The Drip platform is a great way to get started with email marketing for eCommerce businesses because it integrates with all popular eCommerce platforms, you just name it!
It’s easy, intuitive, and has powerful features that are perfect for newer brands looking to expand their reach in the digital space.
With this tool, you can track valuable commerce metrics related to customer intent as well as purchase behaviour which will give insight into what customers want from your business.
It also lets you target users who abandoned their carts, giving your company an edge in the marketplace by reaching out to these lost potential clients with targeted messages and offers they might be interested in – all through Drip’s CRM which helps reach desired outcomes including email outreach campaigns!
In addition to revenue attribution tools for managers, there are even more features worth checking out like Sendable Attachments so emails get read how-to videos or other helpful material directly into people’s inboxes without being sent at random times during any business day.
Drip will help you focus on the customers who are driving revenue with their emails and text messages.
Connecting your eCommerce platform to Drip means that it’s easier than ever before for retailers or brands alike!
GetResponse is a well-known email marketing service provider with an array of customizable features.
It allows you to create one or multiple autoresponders for your business as well as drip campaigns, newsletters, and other types of automated emails that can be triggered based on specific triggers like timeframes – all in order to reach the right people at the best times!
With this platform, you’ll also be able to keep track of social media referrals coming from Facebook or Twitter thanks to reports within GetResponse which will help give insight into what customers are most excited about when it comes to their brand!
Getresponse’s new features are designed with efficiency in mind and provide you with the tools needed to run your online campaigns. Like,
- Email creator: It’s never been easier to create pixel-perfect emails.
- Autoresponders: Welcome, follow-up, educate, and nurture – automatically.
- Email analytics: Track performance through key metrics and automated reports.
- Transactional emails: Deliver order confirmations, receipts, notifications, and more.
- List management: Organize and segment your contacts for precise targeting.
- SMS editor: Personalize your content and sender name, and add eye-catching emojis.
- URL Shortener: Save characters and send clear messages.
- SMS Reports: Measure campaign results and monitor costs.
There are many more! You can see all of the exciting features here.
Last but not least on our awesome list is AWeber.
AWeber is an email marketing service that has been around for quite some time.
It’s a great tool to use as you start your journey into the digital space and it also offers personalized services like one-on-one consultations with industry experts who can provide insights on how their platform works, what campaigns work best, and give advice based on years of experience – all at no extra cost!
With this tool, you have access to over 700 customizable templates which are easy to manage through drag & drop features so there’s little need for coding knowledge.
You’ll also be able to easily create mobile responsive emails in addition to making HTML or plain text messages so everyone will stay up-to-date about new products, promotions, or company news regardless of what device they’re using.
AWeber allows you to send up to 500 emails per month for free which is great if you are just getting started with your email marketing strategy!
After reading this article, you should have a good idea of which email marketing service is best for your business.
We hope that we’ve helped point you in the right direction and given you some new insights into how to get started with email marketing for small businesses.
Whether it be Constant Contact or AWeber; our goal is to make sure all small businesses succeed online!